PointedTo or the alternatives
If you want ChatGPT to name your business, you have a few options. Here's when each one makes sense, including when PointedTo doesn't.
| Option | What it is | Pick it when |
|---|---|---|
| Ask ChatGPT yourself | Free. One answer per try, and the list changes from one try to the next. | You want a quick look today. Ask the same question three times before you trust it. |
| Ads in ChatGPT | OpenAI now sells ads inside ChatGPT. You show up while you pay; when the money stops, so do the ads. | You need calls this week and have the budget to keep paying. |
| BrightLocal | A tool you sign in to and run yourself. It tracks ChatGPT and Google's AI answers and lists suggested actions. It also has a free one-off checker. | You, or someone in your office, like working in software and will log in to act on it. |
| Lighthouse Local | Tracking with a ranked list of things to do; done-for-you work costs extra. | You want a to-do list and someone on your team to work through it. |
| A done-for-you service | Companies like Locals Rank (a $298 setup fee, then $149 a month, by their own listing) and ShiftFlow make the changes to your listings and website for you. Ask what access they need to your accounts. | You want someone else to make the changes and you're fine giving them access to your accounts. |
| A marketing agency | They change your website and listings for you, usually on a monthly retainer. | You want the whole job handed off and the budget is there for it. |
| PointedTo | One page a month by email: every question asked several times on ChatGPT, Google's AI answers and Perplexity, who was named, and three fixes with the words written out. Nothing to log in to. C$149 a month (US$109 in the US): no setup fee, no contract, cancel by replying. | You run a trades or rental business, you won't log in to another tool, and you want the words written out so you or your web person can paste them. |
When PointedTo isn't the right fit
- You want someone to change your website for you. We write the words; we don't log in. A done-for-you service or an agency fits better.
- You have many locations and want to manage them all yourself in one tool you log in to.
- You aren't a trades or rental business. Our questions are written for those trades.
What we say about other companies comes from their own websites and public listings, checked October 14, 2026. If something here is out of date, email us and we'll fix it.
Updated October 2026. Questions: [email protected], answered by a person.